Women’s Tennis Association former director Raymond Moore decided Sunday March 20, was the perfect time to let everyone know that he is an asshole. Moore made controversial comments regarding women’s tennis saying:
“No, I think the WTA – you know, in my next life when I come back I want to be someone in the WTA, (Laughter because they ride on the coattails of the men. They don’t make any decisions and they are lucky. They are very, very lucky.
“If I was a lady player, I’d go down every night on my knees and thank god that Roger Federer and Rafa Nadal were born, because they have carried this sport. They really have.”
Moore was asked by a reporter would like it if, the WTA could play their own tournaments and not be paired with the men. Moore comments costed him his job, no later than the next day when he resigned. A good question is why would Moore think it was ever okay to say something so hideous. Do the facts back him up?
According to Daniel Kaplan 2013 article for Sport Business Daily he is right about Association of Tennis Professional World tour making more than the WTA. In 2012, ATP World tour, revenue jumped 12 percent to $91 million, which figured to a $16 million surplus. WTA on the other hand revenue did increase $100,00 for a overall revenue of $61.4 million, however saw a decrease in the year end surplus for about $3.6 million, a decrease almost 16%.
Sponsorship’s decreased too in 2012, the WTA fell from $22 million to $26.4 million. However there are a few things to consider.
- The WTA pays the ATP: “The WTA pays the ATP via a Shared Services agreement across all of our IT and Live Scoring needs,” said WTA Treasurer Matthew Cenedella via email. “Basically, think of this as the infrastructure costs behind our product.”
- Women are treated as inferior to men in the sport. According to data from Nielsen, 3.2 million viewers — 1.4 million of them women — watched the men’s U.S. Open final last year. A total of 1.6 million viewers watched the women’s final, including 719,000 women, although that was televised in mid -afternoon, while the men’s final was during prime time. For all televised professional tennis events last year, the average number of viewers was 681,000, including 361,000 men and 320,000 women.
- Sexism: Women are not judged by their abilities but by their looks. Take for example Serena Williams and Maria Sharapova, Williams has won 20 Grand Slams and will likely go done as one of the greatest athletes of her generation (see i didn’t say women back to that later), compared to to Sharapova who has won just five grand slams. However, the on course success does not match the off court success. While Williams has made $69.7 million on the court compared to Sharapova $34.9, off the court- off it Maria Sharapova is nothing short of a money-making machine. She has endorsements with the likes of Porsche, Tag Heuer and Evian. Nike pay her $9 million-a-year to wear half-a-dozen swooshes about her person, while Head hand over $2 million per annul to have their rackets in her hands: that’s twice what Wilson pay Serena Williams.
The big point however, is how the women’s game is perceived or women in general, as separate and inferior. As promised earlier, women have labels placed on them that separate them from men, much like Blacks were segregated in the southern United States, with signs:
This sign is illegal today in the U.S. but in sports women are subjected to the same segregation.
This may sound petty but, the NBA is not called the Men’s National Basketball Association. But these signs that label to things that are clearly similar as different, and therefore one must be better than the other. However, WNBA and WTA are not seen as offensive. There is an argument however, saying that you cant compare the two because men, have bigger, faster bodies, which makes the game totally different, not the same playing field. Well then why is it that men and women have different categories at the Oscars and Grammy awards. Men are not physical more gifted then women in any way in acting and music, men brains don’t work any faster. So why the different categories, because women are seen as inferior by people in charge such as Moore.
In 2008 the United States elected its first black president Barack Obama. During that run to the White House, many white people who didn’t agree with Obama was casted as a racist. Some people were and are racist, but most people came to the defense of the President, did so just so they would not be labeled as such. But fewer people are cared of being labeled sexist, such as rapper T.I. who told Vibe:
“Not to be sexist but, I can’t vote for the leader of the free world to be a woman,” he said. “Just because, every other position that exists, I think a woman could do well. But the president? It’s kinda like, I just know that women make rash decisions emotionally “. Because T.I. knows that strip clubs and porn companies know men don’t make rash decisions.
“You could see there was blood coming out of her eyes, blood coming out of her wherever.”
Or, Tory councillor John Barnes on why Suella Fernandes lost a bid to become Bexhill’s parliamentary candidate., saying,
“The double whammy of being brown and a woman probably handicaps her still.”
People in a position of power don’t feel pressure to change their attitudes on women or at least STFU! And why should they, Trump still leads the Republican Primary, T.I. still makes plenty of money, and Suella Fernandes lost her campaign. There are not a lot of consequences for being sexist. Mr. Moore did resign but not from his other job as Indian Wells CEO.
What can be done about all of this? The biggest boycott on Planet Earth. There were 7 million more women counted in the U.S. then men in 2010. In the same survey, women accounted for half the population on plant. If not a boycott then something, because lacking consequences has only allowed these types of behavior to continue and their still is not enough people willing to stand up for women’s rights.